Privacy Policy
Section 1 – What We Do With Your Information
When you purchase something from our store, as part of the buying and selling process, we collect the personal information you give us such as your name, address, and email address.
When you browse our store, we also automatically receive your computer's Internet Protocol (IP) address in order to provide us with information that helps us learn about your browser and operating system.
Email Marketing (if applicable): With your permission, we may send you emails about our store, new products, and other updates.
SMS Marketing and Notifications (if applicable): If you enter your phone number at checkout and complete a purchase, you agree to receive SMS notifications (such as updates about your order, including abandoned cart reminders) and SMS marketing offers. You can unsubscribe from receiving SMS messages at any time by replying STOP. (Please note: Messaging and data rates may apply, depending on your mobile carrier.)
Section 2 – Consent
How do we get your consent? When you provide us with personal information to complete a transaction, verify your credit card, place an order, arrange for a delivery, or return a purchase, we imply that you consent to our collecting it and using it for that specific reason only.
If we ask for your personal information for a secondary reason, like marketing, we will either ask you directly for your express consent or provide you with an opportunity to decline.
How do I withdraw my consent? If, after you opt-in, you change your mind, you may withdraw your consent for us to contact you, for the continued collection, use, or disclosure of your information, at any time by contacting us at: support@purelyn.co
Section 3 – Disclosure of Information
We may disclose your personal information if we are required to do so by law or if you violate our Terms and Conditions.
Section 4 – Shopify
Our store is hosted on Shopify Inc. Shopify provides us with the online e-commerce platform that allows us to sell our products and services to you.
Your data is stored through Shopify's data storage, databases, and the general Shopify application. They store your data on a secure server behind a firewall.
Payment: We do not store customer credit card information and do not share payment details with third parties.
If you choose a direct payment method to complete your purchase, then Shopify stores your credit card data. It is encrypted through the Payment Card Industry Data Security Standard (PCI-DSS). Your purchase transaction data is only stored as long as is necessary to complete your purchase transaction. After that, your purchase information is deleted.
All direct payment gateways adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, a joint effort of brands like Visa, MasterCard, American Express, and Discover.
For more insight, you may also want to read Shopify's Terms of Service or Privacy Policy.
Section 5 – Third-Party Services
In general, the third-party providers used by us will only collect, use, and disclose your information to the extent necessary to allow them to perform the services they provide to us.
However, certain third-party service providers, such as payment gateways and other payment transaction processors, have their own privacy policies in respect to the information we are required to provide to them for your purchase-related transactions.
We recommend that you read their privacy policies so you can understand how your personal information will be handled by these providers.
Please remember that certain providers may be located in, or have facilities located in, a different jurisdiction than either you or us. So if you elect to proceed with a transaction that involves the services of a third-party service provider, then your information may become subject to the laws of the jurisdiction(s) in which that service provider or its facilities are located.
Links: When you click on links on our store, they may direct you away from our site. We are not responsible for the privacy practices of other websites and encourage you to read their privacy policies.
Section 6 – Security
To protect your personal information, we take reasonable precautions and follow industry best practices to ensure that your data is not inappropriately lost, misused, accessed, disclosed, altered, or destroyed.
When you provide us with your credit card information, the information is encrypted using SSL (Secure Socket Layer) technology and stored with AES-256 encryption. Although no method of transmission over the Internet or method of electronic storage is 100% secure, we follow all PCI-DSS requirements and implement additional generally accepted industry standards.
Section 7 – Cookies
You can view a full list of cookies we use on our website, where you will also have the option to manage and customize your cookie preferences.
By using our website, you consent to third parties processing your IP address in order to determine your location for currency conversion purposes. This information is stored in a session cookie and is automatically deleted when you close your browser.
Section 8 – Age of Consent
By using this site, you represent that you are at least the age of majority in your state or province of residence, or that you have given us your consent to allow any of your minor dependents to use this site.
Section 9 – Your Rights Under GDPR / UK GDPR
If you are located in the United Kingdom or the European Union, you have certain rights over your personal data under the UK General Data Protection Regulation (UK GDPR) and, where applicable, the EU General Data Protection Regulation (EU GDPR). These rights include:
- Right of access – You can request a copy of the personal data we hold about you.
- Right to rectification – You can ask us to correct any inaccurate or incomplete personal data.
- Right to erasure ("right to be forgotten") – You can ask us to delete your personal data, subject to certain legal exceptions.
- Right to restrict processing – You can ask us to limit how we use your personal data in certain circumstances.
- Right to data portability – You can request that we transfer your personal data to you or to another organization in a structured, commonly used, machine-readable format.
- Right to object – You can object to our processing of your personal data, including for direct marketing purposes.
- Right to withdraw consent – Where we rely on your consent to process personal data, you can withdraw that consent at any time.
To exercise any of these rights, please contact us at support@purelyn.co. We will respond to your request within the timeframes required by applicable law.
If you believe we have not handled your personal data in accordance with the law, you have the right to lodge a complaint with the UK Information Commissioner's Office (ICO) at ico.org.uk, or with your local data protection authority if you are located in the EU.
Legal basis for processing: Where UK GDPR or EU GDPR applies, we process your personal data on one or more of the following legal bases: your consent, the necessity of processing to perform a contract with you (such as fulfilling your order), our legitimate business interests, or compliance with a legal obligation.
International data transfers: As our store is hosted on Shopify's platform and we may use other third-party service providers located outside the UK or EU, your personal data may be transferred to and processed in countries outside the UK or EU. Where this occurs, we take steps to ensure appropriate safeguards are in place, consistent with UK GDPR and EU GDPR requirements.
Section 10 – Changes to This Privacy Policy
We reserve the right to modify this Privacy Policy at any time, so please review it frequently. Changes and clarifications will take effect immediately upon their posting on the website.
If our store is acquired by or merged with another company, your information may be transferred to the new owners so that we may continue to sell products to you.
Questions and Contact Information
If you would like to access, correct, amend, or delete any personal information we have about you, register a complaint, or simply want more information, please contact us at: support@purelyn.co